Personalisation

Personalisation means ensuring services are designed and delivered around the needs of the user, and take into account their preferences. Recent policy and legislation has tried to embed personalisation into public service delivery, particularly in the areas of adult social care, health and special education needs & disabilities (SEND).

The introduction of personal budgets means that service users can choose and purchase services that meet their needs themselves, without relying on a local authority to do this for them. Personal budgets for recipients of adult social care will soon be enshrined in law through the Care Act, which received Royal Assent in May 2014. Those receiving NHS Continuing Care will have a right to a personal health budget from October 2014. Personal budgets are also being introduced for young people with SEND - from September, personal budgets should be offered as part of the new Education, Health and Care Plans.  
 
Personal budgets an create challenges for the voluntary and community sector (VCS). Some VCOs which currently rely on council contracts will have to make the shift towards getting more of their income through personal budgets – or diversify their income stream. Many may not have established the necessary mechanisms for marketing their services or taking payments directly. There are other challenges around the costing of services to ensure full cost recovery.
 
However, personalisation and personal budgets can also bring new opportunities for the VCS, and enable a greater number of providers to deliver services. The VCS needs to be clear on what personalisation means and embed a person-centred approach into their organisations in order to ensure they are equipped to take advantage of these opportunities. 
 
Contact graham@communitysouthwark.org for more information on Community Southwark's work around personalisation. 
 

Useful Resources:

Care Act Briefing: Find out all about what the Care Act means for the VCS.
 
Personal Budgets: Challeneges and Issues Facing the Voluntary and Community Sector: Find out more about how Personal Budgets affect your organisation.
 
Personalisation and SEND Briefing: This Community Southwark briefing provides more specific information around the introduction of personal budgets for SEND, and how this might impact the VCS.
 
Community Southwark Resources - Income Generation: fact sheets and resources to help you generate income across the income spectrum
 
Community Southwark Resources - Managing your finances: fact sheets and resources to help you plan and manage your finances
 
Community Southwark Resources - Planning your future needs: fact sheets and resources to help you get on with strategic planning, business planning and much more.
 
Community Southwark Resources - Evaluation and Impact: fact sheets and resources to help you to demonstrate why your service is valuable and why personal budget users might want to choose it.
 
'Full Cost Recovery': Ensuring you cover all your costs: A  Community Southwark handout explaining how to establish your full costs before costing and pricing services
 
Collaboration: Working in Partnership: A Community Southwark factsheet that provides an overview of options for voluntary organisations considering collaborative working.
 
Results of Just CASking: Personal budgets survey: This details the concerns voluntary organisations have around personal budgets, and the help they would like Community Southwark to provide.
 

Slides from Community Southwark Module 'Personalisation: Making it work for you and your users' 

 
Session 1:
 
External Resources:
 
Social Care Institute for Excellence: Personalisation Briefing: This briefing contains some key information for the VCS on the impact of the personalisation agenda. 
 
Think Local Act Personal: Think Local Act Personal is a partnership of more than 30 organisations looking to transform health and care through personalisaiton. Their website contains many useful resources around personalisation and personal budgets.  
 
NCVO: Personalisation: The NCVO personalisation page provides key information on the concept and some links to useful resources.
 
AVECO & Lambeth Council: Survive and Thrive: This report provides some useful information and interesting reading for the VCS on the personalisation of services.
 
In Control: Personalisation Glossary: This glossary provided by In Control provides some useful definitions of terms you may hear mentioned when personalisation is being discussed. 
 
Together For Short Lives: Personal Budgets - An Introduction: This briefing, provided by In Control for Together for Short Lives, outlines how personal budgets will be implemented for children and young adults with SEND. 
 
Making it Personal: A provider's journey from tradition to transformation: account of the organisational change in response to Personalisation.
 
Report on the development of Individual Service Funds in L B Southwark: Report on a pilot undertaken in L B Southwark.
 
Explanation of Individual Service Funds: Centre for Welfare Reform's analysis of Individual Service Funds
 
Report on development of Personal Budgets in L B Southwark: Evaluation of work with adults with learning difficulties on Personal Budgets.
 
 
 
 
Session 2:
 
External Resources:
 
Acevo report: How to Cost Appropriately with Personal Budgets:  A practical guide (for voluntary organisations and social enterprises) to costing, pricing and marketing services offered within Personalisation.
 
Guardian article on how R B Mind re-postioned itself to respond to the challenge of Personalisation: How a voluntary organisation maximised its potential role as a provider of Personalised services to turn around its failing fortunes.
 
CQC: 'A fresh start for the regulation and inspection of adult social care;  The Care Quality Commission sets out its vision for 2013-16 for its new framework to support mental health services which is less about regulation, and more about focusing on five key areas which mesh with NHS/Public Health outcomes. 
 
DoH Adult Social Care Outcomes Framework for 2015/15The ASCOF framework for 2015/16 which aims to collate and monitors outcomes which matter most to users of adult social care services and their carers 
 
Update on work by POET (Personal Outcomes Evaluation Tool): Includes results of the Third National Personal Budget Survey with Lancaster University and Think Local Act Personal, sharing the experiences of over 4,000 people with personal budgets and their carers.
 
Report by the Kings Fund: 'Supporting people to manage their health':This paper introduces a way of conceptualising and measuring engagement that is known as ‘patient activation’ It discusses ways of increasing 'patient activation' to improve an individual's health outcomes, as well as reduce inequalities and lower costs.
 
NHS Outcomes Framework 2015/16: Sets out the outcomes and corresponding indicators that will be used to hold NHS England to account for improvements to health outcomes.
 
Public Health Outcomes Framework 2013/16: Sets out a framework for public health outcomes that focuses on the determnants of health combined with proposals for improving it: also brings further alignment across the NHS and Adult Social Care Outcomes Frameworks.
 
 
Session 3:
Session 4:
 
External Resources:
 
L B Southwark's 'My Support Choices' Southwark Council's website providing advice, guidance and information to those in receipt of Personalised care.
 
Community Catalysts: Community Catalyst facilitates Personalisation in practice, helping  people turn innovative ideas into social enterprises.
 
Small Good Stuff is a an online directory of microproviders in London and across the UK, who are providing a range of services and resources in Personalisation  
 
Experts by Experience: Experts by Experience provide a range of services to NHS Trusts and Commissioners, social services and voluntary organisations on best practice for all aspects of service user and carer involvement in mental health services.
 
Age UK Community Connections Project is a development and access-facilitation project with a preventative health and wellbeing focus that promotes the preventative agenda of the Care Act 2014.
 
Partnerships for Personalisation: A practical guide for service users employing personal assistants which offers guidelines for clarifying roles and setting boundaries.
 
Healthwatch Southwark: The website of Healthwatch Southwark which is working closely with Community Southwark and a range of health and social care organisations on Pesonalisation-related issues in Southwark.
 
Stronger Partnerships for Better Outcomes A set of principles and good behaviour that is intended to enhance effective ways of working between people and family carers, service providers and local authority commissioners.
 
The Hact Collaborate Project: An report of six partnerships that explored collaborative strategies towards tendering for supported housing contracts. Insights and learning from the project have informed a resource kit for small providers and local authorities. 
 
Guardian article: Personalisation:what can the health care learn from social care? A article which looks at ways in which the NHS can learn from ollaborative work already undertaken in social care.
 
Co-alition for Collaborative Care: Leadership for Healthy and Empowered Communities: A cross-sector programme that explores how leaders can  nurture and grow capacity in local communities to improve health and wellbeing.
 
Know How Non Profit: A short NCVO guide for voluntary organisations on the different forms that collaborative work can take.